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Market Share

Platform
SAAS Web Applications


Project Description
Brings customer centric focus and clarity to data intensive products turning massive amounts of unruly marketing data into beautiful insights for clients. Marketing analysis tools for resource allocation, optimization and multi-touch attribution.

Challenges
1. Interpreting complicated business rules and heavy data driven resources to simple and intuite user interfaces.
2. Heavy data visualization.
3. Communication: how to communicate effectively and smoothly across distinguished teams.

• Use Group: Marketing analysists, marketers, advertisers, product/project managers, clients.


Role
UX & UI Design: strategy planning, wireframing, communication, project management, hands on experience with converting wireframes to design compositions and prototypes.

Action Create Scenario Workflow Screen Capture



Lighthouse Meridian Prototype



Persona
 


User Survey and Stats




Lighthouse Meridian - Wireframe